Plan Out the Artwork
Take your time in building out the plan for your game artwork. Keep in mind that for every logo that you do, it has to follow the style of the game that you are building and has to be visually appealing as this is one of the first things that people will notice when checking out your game.
Create a New Document
Open Adobe Illustrator and make a new document with this setting and hit Create.
Select a Base Font
Select a font that will be used as the base for the illustration. In here, I used Oduda Rounded Typeface by Thom Niessink as it will work well with the style that I envision for the logo.
Note: When selecting fonts, be sure that you've read all their terms and guidelines for usage. While a lot is free to use, other premium fonts require that you pay a certain amount for commercial use, while some require you to give them credit.
As soon as you've selected your font, be sure to install it on your machine and type in T U T P a D on the center of the artboard.
Since the font is too thin, we would need to add more weight to it by selecting the text and going to Object → Expand and check Object and Fill and hit OK. Afterward, with the text still selected, adjust the stroke width to 9 pt.
And you'll end up with something like this:
Place the sketch below the letters you just created and plan out the intended layout for the artboard.
By expanding each letter, you'll end up with only one shape for each - which will be really helpful in giving effects and style to your illustration later on. You can do this by selecting the text and then going to Object → Expand Appearance
And combine everything by going to Window → Pathfinder and select Unite.
Change the color to: #FAAE00
Design the First Line of Text
Select the text and duplicate it by hitting Cmd + C then Cmd + F. This makes a copy on top of your original text.
With the duplicate text still selected, open the Gradients Panel (Window → Gradient). Doubleclick the first box in the gradient slider, make sure the opacity is 100% and set the color to #E35A0E
Doubleclick the second box in the gradient slider, make sure the opacity is 0% and set the color to #E35A0E.
When everything is set, make sure that the gradient is set to Linear with a 90 Degree Angle.
Change the color of the letter "a" to #DF3A3A, duplicate it to add the gradient layer with the following details.
You'll end up with something like this:
Head to Window → Brush and then head over to Settings → Open Brush Library → Artistic → Artistic_Calligraphic and select 10 pt Brush
With the brush selected, make a new shape that will look like a leaf and place it behind the letter "a", expand the appearance (Object → Expand Appearance) and set the color to #1E8A2A.
Add a background with the Rectangle Tool (M) and filling the whole artboard with color #F1B440. Arrange layers as shown below for ease, and lock the background layer.
Select all elements on the artboard, copy it (Cmd + C) and paste in front (Cmd + F). Before proceeding to the next steps, the letter a and the leaves need to be combined as 1 shape (Window → Pathfinder then click Unite). Change the color to white.
Place the new white layer behind the original text and head over to Window → Stroke and apply this setting.
And you'll end up with something like this:
Select the Pen Tool (P), make a shape similar to the one below, Color Pick (I) the gradient on the text and go to Window > Transparency and set the shape to Screen.
Select the shape you just created, along with every gradient laters for the text and then use the Shape Builder Tool (Shift + M), and start selecting the area that you want to remove while holding the Alt key.
Note: For more information about the Shape Builder Tool, you can refer to this tutorial for more practices and tips.
Adjust the Gradients (G) accordingly and you'll end up with something like this:
Using the Pen Tool (P), continue adding more highlights around the text, and carefully subtract unwanted shapes by using the Shape Builder Tool (M).
Apply a gradient with color #A6420A (100% opacity on the first box and 0% opacity on the second box).
Using the Pen Tool (P), make new shapes on top of letters "P" and "a" since the strokes we did earlier removed the inner space of these letters. You should have something like this by now and let's move on to the next part.
Design the Wooden Mania
Use the Pen Tool (P) and create two new shapes similar to the one below. The topmost layer should be colored with #632C2C and the bottom one with #321C20.
Type in MANIA with Arial Black and using the settings below (Window → Type → Character).
Select the text you just typed and head to Effect → Warp → Arc and apply the settings below.
Add the 3D Effect
Using the Pen Tool (P), make alternating shapes to form the 3D depth effect of the word TUTPAD. Set the colors to #9C8D67 and #827656.
Create the Crown
Using the Pen Tool (P), create the base of the crown similar to the one below. You can also use the same brush you used earlier in creating the rounded shape of the crown with this setting.
If you used a brush for the crown, make sure you go to Object → Expand Appearance before setting the color to #FAAE00.
Select the top shape of the crown, copy (Cmd + C) and paste in place (Cmd + F) and color pick (I) the dark gradient in any of the letters on TUTPaD. Do the same thing for the rounded shape at the bottom part of the crown.
Then using the Pen Tool (P), create various shapes for the shadows and highlights. Use the Shape Builder Tool (Shift + M) in removing unwanted shapes and use the color picker (I) to get the colors for each thing.
And you'll have something like this:
Add a Glow Behind the Logo
Create a circle (L) behind the logo, color pick (I) the shadow gradient color and set the transparency to screen. Make sure the gradient (Window → Gradient) is set to Radial. Feel free to duplicate the glow for as much as you like until you get the desired effect.
Add More Details
Use the Pen Tool (P) and create several shapes so they look like real wood and set the color to #321C20. Remove unwanted shapes with the Shape Builder Tool (Shift + M).
Using the same calligraphy brush as before, make several brush strokes that will look like the highlights of the design. If you don't have access to a digital drawing tablet to easily work with the brush, feel free to use the Pen Tool (P).
Use the Pen Tool (P) and create diamond shapes on top of the crown. Duplicate the diamonds and paste it behind the original ones and color pick (I) the shadow color to give more depth to the design.
Add more highlights and shadows to the rest so you can have something like this:
Select the Star Tool, click on anywhere the artboard to show the dialogue box, and apply the following settings below to get this shape.
Distribute the star throughout the artboard in different sizes.
Using the Ellipse Tool (L), distribute several circles throughout your design.
To give your design some depth, add some star shapes with the setting below and change the color to #C1792A.
Add a blur effect (Effect → Blur → Gaussian Blur), use the settings below and distribute the stars in your design.
Use the Pen Tool (P) and create several long triangles until you form a shape like this. Color pick (I) the shadow gradient color and apply Screen for Transparency (Window → Transparency)
Add the ray to complete the illustration: